Virgin Music Group Announces Global Distribution Partnership with Ghana’s MiPROMO

Virgin Music Group, the globe’s foremost ally for independent artists, labels, and entrepreneurs, today revealed a worldwide distribution alliance with MiPROMO, one of Ghana’s most enduring digital distribution and creative media platforms.

Having backed Ghanaian artists for more than ten years, MiPROMO focuses on digital and video distribution, social media promotion, web publishing, branding, and event activation. This collaboration marks a thrilling advance in Virgin Music Group’s continued effort to invest in Africa’s music and creative landscape via strategic distribution, marketing assistance, and artist empowerment.

Recognized worldwide for supporting independent labels and artists, Virgin Music Group is further solidifying its dedication to Africa’s creative sectors. Partnering with MiPROMO will give Ghanaian artists broader access to international platforms, refined promotional tactics, and a more powerful presence in the global music arena.

MiPROMO has built a solid reputation as a neo‑media juggernaut in Ghana, delivering services such as digital music distribution, video production, social media marketing, branding, online advertising, and event coordination. For years, it has helped artists convert musical talent into income‑generating ventures while confidently navigating the digital realm.

The partnership fortifies, rather than supersedes, MiPROMO’s existing creative support framework—merging Virgin Music Group’s worldwide reach and services with MiPROMO’s local infrastructure. Together, they seek to elevate Ghanaian music and forge sustainable routes for artists to thrive, both domestically and internationally.

Kay Ikazoboh, MD at Virgin Music Group Nigeria, said: “We view this collaboration with MiPROMO as more than distribution. It revolves around building enduring opportunities for artists to prosper worldwide. We anticipate not only widening Ghanaian talent’s reach but also equipping them with resources, mentorship, and platforms essential for sustaining careers,” shared

Nii Abbey Mensah, Founder and CEO at MiPROMO, says: “This partnership comes at a critical juncture in MiPromo’s evolution, as we aim to bolster our international footprint. The Ghanaian music scene is undergoing a vibrant shift, with its sound and culture echoing well beyond our borders. Collaborating with Virgin Music positions us to create the pathways and opportunities that will allow our artists to reach new audiences and establish Ghana as a powerhouse in global music. This collaboration not only strengthens our mission of championing African creativity but also ensures that Ghanaian artists have the platform, infrastructure, and reach they deserve.”

Jesse Ababio, Head of Content and Strategy at MiPROMO, says: At MiPromo, our advantage is supporting artists throughout Ghana by blending a robust local presence with a practical approach to release strategies that guarantee the music reaches the appropriate audiences. This new alliance with Virgin Music offers us the opportunity to broaden that commitment by combining our on‑the‑ground know‑how with Virgin’s worldwide network and infrastructure. Together, we can elevate Ghanaian musicians’ voices and bring their music to global listeners in a manner that remains genuine and powerful.

Vincent “Jaspa” Asare, Head of Acquisition and Distribution at MiPromo, says: MiPROMO has established the digital groundwork for numerous artists who have appeared on mainstream airwaves over the last decade. The vision persists: expanding reach and opportunities for talent while safeguarding their best interests. This new partnership with Virgin Music aligns with that goal, offering resources that will sustain our role in nurturing Ghana’s and Africa’s music ecosystem.

Cosmos Otchere, Head of Finance at MiPROMO, says: “Our partnership with Virgin Music Group marks a move toward scaling both our operations and our artists’ careers. By merging Mipromo’s local market insight with Virgin’s global reach, we are creating an unprecedented route for African music to achieve international success. We anticipate a transformative partnership that serves every artist we represent.”

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