“thisart.ist Smart Link” Arrives to Streamline the Music Business

On Saturday, September 6, Accra’s Vibrate Space served as the venue for the official debut of “thisart.ist Smart Link,” gathering artists, music executives, and industry stakeholders to explore what is being promoted as the globe’s most intelligent music marketing link.

Developed by the versatile artist Bryan The Mensah alongside co‑founders Okaiwav—a skilled music producer and songwriter—Nana Gee, a music executive and catalogue rights expert, and Michael Adu, a creative director and business analyst, the tool aims to simplify promotion, tracking, and reach‑building for artists, labels, distributors, and managers. At the launch, Bryan The Mensah explained that the platform represents a move toward giving artists more intelligent resources that match the rapid pace of today’s music scene.

“We realised artists were doing their best in terms of marketing their music and not seeing results. At first it looked like it was the artist not putting in enough work, but later, after working with a few artists to understand their marketing strategies, we realised they just needed better tools. So we built one” – Bryan The Mensah

After a single configuration, “thisart.ist Smart Link” refreshes automatically whenever a new release drops, removing the tedious task of generating separate smart links for each marketing push. The platform extends beyond simple music sharing, encompassing touring, collaborations, and content promotion—all managed from a single dashboard.

Labels and distributors benefit from centralized oversight, with the ability to manage more than 250 artist profiles through bulk tools, custom branded domains, and live updates on streaming services. The creators claim the analytics suite connects to Facebook, Google, and TikTok advertising, delivering immediate insights into audience demographics, geographic spread, and campaign results.

The event showcased the platform as a “set‑and‑forget” solution, enabling music professionals to concentrate on creativity and expansion rather than back‑end upkeep. Participants also experienced a live demonstration of its collaborative tools, which facilitate seamless teamwork in promotion and tracking.

Speaking at the reception of the product so far, Nana Gee said, “The reception has been very good, to be honest. Everyone we talk to about the product is amazed since the product is unique and one of a kind. As a music executive, working on the distribution and publishing side of things, I know how valuable the product is to labels, distros and artists. It solves a major problem in their workflow. The number of people that attended the showcase is a testament that the reception has been very good.”

“Thisart.ist Smart Link” is currently active and accessible to artists and industry professionals around the globe at https://thisartistlink.com

The post “thisart.ist Smart Link” Arrives to Streamline the Music Business first appeared on Ghana Plug.