Apple Marks 50 Years with Star-Studded Celebration Led by Alicia Keys

Apple Inc. has begun its 50th anniversary celebrations in grand style, hosting an exclusive live performance by global music icon Alicia Keys at Apple Grand Central.

The event, held in the heart of New York City, commemorates five decades of Apple’s influence on technology, culture, and creativity. With April 1 marking the company’s official milestone, the celebration opened with a powerful fusion of music and innovation, reflecting Apple’s long-standing commitment to the arts.

Alicia Keys delivered an intimate yet electrifying 40-minute set, performing some of her most iconic songs in front of a packed audience. Backed by a live band featuring strings, guitar, and bass, her performance unfolded atop the store’s signature steps, overlooking the bustling concourse of Grand Central Terminal.

Hosting the occasion was Ebro Darden, who guided the audience through the celebration while reflecting on Apple’s journey and its cultural impact over the past 50 years.

The collaboration between Apple and Alicia Keys highlights a creative partnership that has evolved over time. From her appearances at the iTunes Festival to her involvement in Apple’s “Behind the Mac” campaign, Keys has consistently been part of the brand’s storytelling around innovation and artistry. Her work has also helped shape experiences on Apple Music, where she has released music in Spatial Audio and headlined one of the platform’s standout live sessions.

In recent years, her creative ventures have extended into new technological spaces, including an immersive experience designed for Apple Vision Pro, further blending music with cutting-edge technology.

As Apple embarks on its next chapter, the anniversary celebration sets the tone for a year of reflection, innovation, and continued collaboration with artists who push creative boundaries.