AratheJay Joins Stonebwoy, Gyakie, and Others in Puma’s Black Star Jersey Unveil
Ghanaian artist AratheJay has been featured in PUMA’s latest Black Star jersey campaign, commemorating Ghana’s 68th Independence Anniversary. The new kit, designed by Jefferson Osei (Papa Ghana), co-founder of Daily Paper, draws inspiration from the iconic Ghanaian board game ‘Counters Ball,’ seamlessly blending tradition with modern football aesthetics. Directed by renowned visual artist Prince Gyasi, the campaign […] The post AratheJay Joins Stonebwoy, Gyakie, and Others in Puma’s Black Star Jersey Unveil appeared first on Ghana Plug.
Ghanaian creator AratheJay appears in PUMA’s newest Black Star jersey campaign, marking Ghana’s 68th Independence Anniversary. The fresh kit, crafted by Jefferson Osei (Papa Ghana), co‑founder of Daily Paper, takes cues from the celebrated Ghanaian board game ‘Counters Ball,’ merging heritage with contemporary football style.
Under the direction of acclaimed visual artist Prince Gyasi, the campaign features a constellation of Ghanaian figures such as Stonebwoy, Gyakie, Joey B, Smallgod, and football icon Abedi Ayew Pele. The imagery pays tribute to Ghana’s vibrant cultural heritage while paying homage to the Black Stars, the national football squad.
The updated Black Star jersey represents a daring blend of style, sport, and tradition, mirroring Ghana’s lively heritage and modern flair. Jefferson Osei’s design honors ‘Counters Ball,’ a cherished Ghanaian board game, weaving its distinctive motifs and hues into the garment. Prince Gyasi’s striking photography underscores the cohesion and pride of Ghana’s cultural and athletic prowess.
“This campaign celebrates Ghana’s history, present, and future,” Jefferson Osei remarks. “By blending tradition with contemporary design, we’ve fashioned a jersey that embodies the essence of Ghana and the Black Stars.”
The post AratheJay Joins Stonebwoy, Gyakie, and Others in Puma’s Black Star Jersey Unveil appeared first on Ghana Plug.
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