Mdundo Reinforces Its Commitment to Ghanaian Musicians with Strong Support from MTN Ghana in 2025 Royalty Payouts

Mdundo, Africa’s leading music distribution platform, continues to reshape the music landscape by empowering artists to distribute, promote, and monetize their work. With over 39 million Monthly Active Users across multiple African countries, the platform remains at the forefront of Africa’s digital music revolution.

In January 2025, Mdundo commenced its bi-annual royalty payout season, benefiting hundreds of thousands of rights holders across the continent, including thousands of Ghanaian artists. Since launch, more than 300,000 artists have earned royalties through the platform — a milestone that underscores Mdundo’s commitment to building a sustainable music ecosystem for African creators.

For the past five years, Cellulant, a leading payments company in Africa, has been an integral partner in enabling Mdundo’s artist payouts. Through its seamless cross-border payment solutions, Cellulant ensures timely and reliable disbursements to artists across the continent. This collaboration not only empowers musicians to access their earnings with ease but also strengthens the wider creative economy.

Martin Nielsen, CEO of Mdundo, expressed pride in the platform’s progress:

“Our mission is to offer African artists a sustainable platform to grow. By delivering consistent income, we are contributing not just to the success of individual artists but also to the long-term development of the African music industry.”

A key driver of this growth in Ghana has been Mdundo’s strong partnership with MTN Ghana. Through subscription-based services and innovative product integrations, this collaboration has expanded music access for millions of Ghanaians while creating meaningful revenue streams for local artists.

Sowari Akosionu, Chief Marketing Officer at Mdundo, emphasized the role of MTN Ghana:  “Our partnership with MTN Ghana has been instrumental in opening up wider access to music and, in turn, boosting artists’ earnings. Together, we’re strengthening the Ghanaian music ecosystem.”

Mdundo’s catalog combines international hits with hyperlocal Ghanaian content, from Afrobeats and Hiplife to Highlife and Gospel. This localized approach deepens connections with listeners, boosts visibility for regional artists, and generates new income opportunities for rights-holders.

Looking ahead, Mdundo targets royalty distributions of $1.2 million by 2026, supported by projected revenues of $1.7M–$2.2M. Growth will be fueled by expanded subscription services, deeper telco integrations, and the global reach of its Progressive Web App (PWA). With its artist-first focus, Mdundo is paving the way for a more inclusive and profitable future for African music.