iTS TREY Taps Into Cultural Depth with Emotive New Single ‘SANKOFA’
Accra, Ghana — Rising Ghanaian musician iTS TREY releases a compelling second single of the year, SANKOFA, a moving audio odyssey urging listeners to reconnect with their heritage, principles, and inner fortitude. The track is inspired by the profound Akan idea of Sankofa, meaning “to go back and retrieve it,” reminding us that the solutions we search for often lie in the past we have abandoned. Mad Tunez, renowned for producing emotionally charged sonic landscapes, provides the ideal backdrop for iTS TREY’s theme, delivering a raw, timeless, and resonant sound.
During an era when countless individuals confront personal hardships, doubt, and the relentless urge to adapt, SANKOFA emerges as a profoundly personal and spiritual hymn. iTS TREY explains, “This message mattered to me because I, myself, required the earlier versions of myself—the values, ideas, and choices that once provided clarity to navigate today’s obstacles.”
Combining heartfelt vocals, intricate Afro‑soul arrangements, and reflective lyrics, SANKOFA reaches out to anyone who has ever felt adrift or detached. It transcends a simple track—it is an invitation to reclaim our authentic selves.
“I’m confident by experience,” iTS TREY says, “that if we return to our former better ways, not only will things improve, but we’ll also recognize the depth of what we’ve lost over time.”
The song echoes the rallying chant: “Sankofa yenkyi, Sankofa san wakyi,” which translates to “It is not wrong to go back for what you have forgotten.” This refrain anchors the single with a message of hope, resilience, and cultural pride.
After the success of his previous release earlier this year, SANKOFA solidifies iTS TREY’s expanding presence in the Afro‑fusion and conscious music scene, paving the way for even richer, more profound works ahead.
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